3 steps to creating an umbrella brand
Today, I want to share something that nearly stopped me from creating my business.
You see, in the digital world there’s one all encompassing message that you simply can not escape. In short, that message is NICHE DOWN.
Followed by DO IT MY WAY OR FAIL.
I fell for this a few times.
But trying to pick one thing when you're multi-passionate isn’t so easy.
I remember driving to work (back when I had an office job), feeling so frustrated and like I’d never be able to solve this mystery problem marketers talk about.
I was told I needed to niche down, but I didn’t know how to niche down.
I was told I had to choose one thing, but I didn’t want to choose one thing.
I was told to be different, but I didn’t know how I was different.
Here's what I did instead, and it didn’t include picking one thing.
I put all my things (or the most important things) under what I call an UMBRELLA BRAND.
Here the 3 secrets to creating an umbrella brand:
Have one core brand message. Mine is helping female entrepreneurs make money doing work they love.
Have one type of ideal client. My ideal clients are smart, ambitious, self-motivated, multi-passionate, female entrepreneurs who tend to appreciate beauty and seek a certain freedom based lifeSTYLE.
Have a result. Mine is that I help my ideal clients grow their business online.
Now, here comes the fun part. Once you have these three things, you can be multi-passionate in two ways.
Go crazy giving the result. I help my clients grow their business online through brand messaging, ideal client targeting, email list building, Instagram, PR (getting featured), content creation, website consulting, and launching.
Go wild creating multiple streams of income. Here's mine: 1-1 small biz coaching, group masterminds, luxury retreats, digital products and I also have two home decor books. The home decor books fit under the umbrella brand because my ideal client highly values her work space.
It wasn't easy at first, but now I am doing work I love and making money at it!
Did you hear that, I love my work and I make money!!! More money than I ever made in any job. Ever.
I also chose a business model that fits my lifeSTYLE, that's really important. Because I have multiple revenue streams (most of which I can do virtually), I was safe from the COVID fallout
Creating an umbrella brand with multiple streams of digital revenue has given me both freedom and security.
If you can relate to struggling with too many passions, and want to create an umbrella brand with multiple streams of income (especially a digital one), I'd like to help you.
Mentoring creative multi-passionate entrepreneurs is my THANG. Through my various programs, I've coached thousands of female entrepreneurs.
I'd love to work with you 1-1, but for now I'd like to share a resource to get you started. It's called, Move on Your Big Idea: Digital Strategy for Creative Entrepreneurs.
In this free masterclass, you’ll learn:
To move beyond BRAIN FOG and into INSPIRED ACTION
To validate your creative idea BEFORE spending endless hours and mucho dinero
How Margo used this method to clear $5000 in sales within 48 hours
The top mistake creatives make that keep them STUCK
The #1 thing to focus on that most creatives don’t even have on their radar
Watch this free masterclass now!
Beautiful lady boss, I know what it’s like to want it all and not now how to make it happen. The road is not easy (especially for the non-linear folks like us), but I promise if you stay on the path, it’s soooo worth it.
xo Desha
p.s. If you need help growing your business, we should talk. Go ahead and book a complimentary 20 min session here.